Graphic design is a profession, academic discipline, and applied art whose activity consists in projecting visual communications intended to transfer specific messages to some audiences, with a specific aim. To achieve this objective there are some principles guiding graphic design which are as follows
The principles of Graphic Design
Size:
Users notice larger elements more easily. Some important elements should be larger and bold to attract the audience’s attention
Color:
Bright colors typically attract more attention than muted ones. So, it is advisable to apply bright colors to draw the attention of audiences to your design
Contrast:
Dramatically contrasting colors are more eye-catching. The background of the design and the colors put on a design have a great effect on the audience’s reaction towards a design. Bright colors should be out on a mute background because mute colors should be put on a brighter back to make it more eye-catching
Alignment
Out-of-alignment elements stand out over aligned ones. Alignment is the placement of elements in a straight line. It is an arrangement of text on an invisible line. A design without an alignment is easily noticed by audiences so alignment is a very important part of Graphic Design and is a great way to make a design look attractive to bring the attention of viewers.
There are three types of alignment that is
Left alignment: This is when text is aligned to the left of the design page
Right alignment: This is when text is aligned at the right of the page
Centre alignment: this is when text is placed at the center of the design area Repetition– Repeating styles can suggest content is related. Repetition is the placement of particular elements doubled on a design. They decorate the design as it makes the design look attractive Proximity:
This is the placement of elements on the design page. Proximity is the idea that placing similar design elements close together produces a more effective visual design. This is because the physical location of each item in the design creates a spatial relationship with other features on the page. When you bring two elements together it indicates a common relation between the two and when elements are far it shows a lack of relation between them
Typography:
This is the key to graphic design and it speaks volumes about a brand or an artwork when used well. Typography is the way text is arranged in a design, we are talking about fonts type, font color, font size, and spacing
Whitespace:
Whitespace is the space around elements in a design some Graphic Designers are afraid of whitespace but more space around elements draws the eye of audiences toward them. Viewers are always bored when elements are parked on a design and this makes them reluctant to read what is on the design. A good design should contain only important elements with a few additional ones just to attract the viewers. Texture and Style – Richer textures stand out over flat ones.
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